November 9, 2024
Every business wants an advantage, and artificial intelligence (AI) is supposed to provide it. Like any technology, if used correctly, AI may boost your company. Misusing it can cause problems as an international litigation lawyer knows all too well.
What Is AI?
Artificial intelligence, according to IBM, is technology enabling computers and machines to copy how humans learn, comprehend things, solve problems, make decisions, be creative, and act autonomously.
How Can Small Businesses Use AI?
AI may help your business do many things. Key goals, according to an article in Entrepreneur magazine, include the following.
- Streamlining Operations
AI may automate repetitive and necessary tasks, freeing up employees’ time and resources. This work can include the following:
- Data entry
- Scheduling
- Inventory management
- Bookkeeping
- Financial forecasting
The more AI is integrated into the workforce, businesses will find more tasks for it to do as our friends at Focus Law LA can explain.
- Improving Customer Experience
Chatbots and AI-enabled virtual assistants are becoming more common. They may handle frequent queries, process orders, and troubleshoot problems. AI can personalize marketing efforts by analyzing customer data and creating tailored marketing campaigns. It can also gather and analyze customer feedback so a business can quickly gauge satisfaction levels and find areas of improvement.
- Drive Growth
AI is the next level of digital assistant. It can use and analyze vast amounts of data and generate insights that may help your business grow. You may be able to improve sales strategies, optimize pricing, and identify sales leads. AI could also help with product development by analyzing customer preferences and market trends. Data may provide insight into why and when customers leave so you can take steps to keep them on board before that happens.
How Can AI Get Us Into Legal Trouble?
Depending on the situation, there are multiple ways that using AI may infringe on others’ legal rights. By using what’s available on the internet, AI could infringe on others’ intellectual property rights, create libelous content, and breach data-protection laws. AI tends to “hallucinate” or come up with apparent facts that aren’t accurate or truthful.
With AI’s help, you may create content for your website, social media posts, press releases, or newsletters. Given its access to everything published online, you may not know where it comes from, whether the text is accurate or violates another party’s copyrights. You’ll have to take steps to prevent this, including using tools to detect plagiarism and ensuring apparently factual statements are accurate.
You should only use AI tools trained on datasets without personal information because it may publish or use it in a way that violates the law. There may also be rules or regulations applying to you because you’re in a heavily regulated industry like healthcare or financial services. You must ensure your use of AI won’t violate laws that apply to your work.
Using AI to develop or engineer a product carries risks if it injures someone. The bigger AI’s role, and the less you double-check what it gives you, the greater the risk of a negligence or product liability claim.
AI is a developing technology that many are eager to use, but you shouldn’t give it any more trust than it deserves. Talk to your attorney if you have questions or concerns about using AI and potential legal issues.
